Shropshire Tourism & Leisure Guide

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We're Good to Go

We are pleased to be promoting the new “We’re Good to Go” UK-wide industry standard and consumer mark to provide confidence for visitors, communities and tourism businesses alike as we recover from the COVID-19 lock-down and beyond.

You will see the mark displayed alongside customer’s listings on this website.

Or view the full list of our customers who have been awarded the mark here. 

The ‘We’re Good To Go’ supporting mark mean businesses across all sectors of the tourism industry can demonstrate that they’re adhering to the respective government and public health guidance, and have carried out a COVID-19 risk assessment to check they have the required processes and protocols in place.

The free scheme complements the guidance already issued by the UK Government to help tourism businesses plan to reopen.

How is the mark obtained?

To obtain the mark businesses must complete a self-assessment through an online platform – goodtogo.visitbritain.com –including a checklist confirming they have put the necessary processes in place. Once complete, businesses will receive certification and access to the ‘We’re Good To Go’ mark for display in their premises and online.

Businesses across the UK will be assessed according to their respective national guidance once published, including the physical distancing and cleanliness protocols that must be in place.

In England, businesses will align with the UK Government’s COVID-19 Visitor Economy Guidelines. An ‘alert’ system ensures that businesses signed up to the standard are notified if there are changes to the official guidance. A call-handling service will provide support and advisors will also carry-out random business support calls to ensure businesses are understanding and adhering to the guidance.

The self-assessment process links to specific guidelines for sectors including accommodation, visitor attractions, restaurants and pubs, business conference and events venues, and tour and coach operators, with signposting to further industry and trade association guidance as required.